What makes Marvel fans Super to target?

With Avengers Endgame breaking all kinds of box office records on the opening weekend we profiled the 13.4M individuals in the UK who consider themselves a fan of the Marvel franchise, and it spurred up some super stats.

The profile is taken from the audience of the 2018 film Infinity War, and shows that if you want to target this audience, you need to have a mobile first strategy.