At Regital we work with smart data and technology, but even smarter people. In our “Meet the Team” series we want to give you a peek into the many minds that make up Regital. We caught up with Josh on media planning, darts and pigeons…
Tell us a bit about yourself and what you do?
I’m a planner by trade, whereby I’d plan cross platform advertising campaigns for clients using audience-insights and other tools and techniques to deliver against client briefs. Now I am Account Director for Strategy and Planning. I’m responsible for introducing and engaging clients with new programmatic channels and products. It’s an exciting time with almost all screens now available to buy programmatically and new channels emerging. In the six years I’ve worked in the industry there has been some radical change, and that is only speeding up.
I’m originally from Bury in North Manchester (or Lancashire depending on your preference). I studied Advertising and Marketing at Lancaster University and joined Regital not long after graduating.
How did you get started in digital marketing?
I was fairly proactive while studying at University and made sure I did various work experience projects to improve my CV and my career opportunities. After graduating I worked briefly on the digital marketing team at a small Financial Services company, and then I joined Regital. Programmatic marketing wasn’t something we’d addressed at University, but I was able to pick it up quickly.
What are good skills for your role?
I was taught by my dad that a professional attitude is essential no matter what the task. I like to think I bring that in abundance. I’d have to say attention to detail is key to the role. There’s no excuse for not rechecking your work until it’s right. We work to deadlines, often short ones, so you need to be able to think on your feet too, and work on the fly when needed.
The best advice I’d give to young planners is to immerse yourself in the plan. Sometimes it really is just about jumping in at the deep end. Maybe it’s due to joining a company that was growing, but it’s the best thing that happened to me. I didn’t have time to procrastinate or worry, I was doing (and planning) from day one. You need to believe in yourself, and your planning ideas. It doesn’t matter the size of the budget, the planning idea or angle is what will bring success. Every plan doesn’t need to be across every channel. That’s a misconception in my view. Scale comes from the plan being effective, and is to a large extent outside the planners hands.
Describe yourself in three words
Conscientious. Competitive. Stubborn.
What are you into - tell us some of your interests?
I’m very much into sports. I play football and watch it alot either in person or on TV. I’m a season ticket holder at the Premier League Champions Man City (I would be, seen as I’m actually from Manchester) and I also like F1. I played darts to a reasonable standard when I was at University, and was on a trajectory to go further but I got dartitis (more commonly known as the yips) which ended my fleeting career. I did actually try and treat it through hypnotherapy sessions (from the guy who taught Paul McKenna), but unfortunately it didn’t work, despite the hypnotherapist saying it did!
Recently I’ve started exploring alternative investments such as Crypto and NFTs. That’s something I’m interested in spending more time on, but it will have to wait until after I’ve bought a property, as that is my current focus away from work.
What’s your proudest moment?
Moving to Manchester city centre. As a little kid from Bury, we obviously came into the city from time to time, and I can vividly remember thinking “one day I want to live here”. To now do that is something I don’t take for granted.
What’s the best thing about working here?
There’s a real sense of collaboration and teamwork. That is especially true when deadlines need to be met, and backs are against the wall. Everyone is always keen to chip in. Some of my most exciting times working here have been when it looked like we were in a fix. Due to a collective effort we always manage to turn things around and reach the common goal. That is testament to the people that work here, and the sense of belonging.
What’s your desert island disc?
Careless Whisper by George Michael
What’s the strangest food you’ve eaten?
Frogs legs. Not for me at all.
Tell us something that would surprise people about you?
I’ve ornithophobia – a fear of birds. It could well have started when I went to St Mark’s Square in Venice, I honestly can’t remember, but either way I don’t like any birds (see answer below).
If YOU could change one thing about the world, it would be...?
I’d get rid of pigeons. They have zero use in the world. Non-essential. Not needed.