Mobile advertising, informed Digital Out of Home activity

By indexing activity on the campaign, we were able to identify postcodes where audiences were most engaged.

This allowed us to increase campaign activity to deliver Out of Home ads around locations with the strongest performance.

Hoover born innovative

Cost effective targeting strategy

DOOH buying was informed in real time by digital display activity.

We monitored interaction in display by postcode, and focused DOOH buying to any postcode that over indexed.

This aligned delivery to where interest was at its highest, and minimised wastage.