Meet the Team – Ella Roberts

Get to know the folk behind our work. These posts are all about sharing the personalities that make Regital who we are. We’re chatting with members of the team about all things professional and personal. Introducing Ella, account manager, netball player and green transport aficionado.

Tell us a bit about yourself and what you do?

I’m Ella (Roberts). I’m originally from a small town in Lancashire called Longridge, and I’m an Account Manager on the Skyrise team. My role encompasses a number of different aspects of the business, from creative ideation with data through to activation. I manage all stages of the client relationship with Skyrise, ensuring that audience insights help win business. Using mobile network data is so of its time. Everyone gets that we have mobiles with us all of the time, but few understand the marketing benefit that presents if you understand how to interpret the data. At its core the real crux of my job is to distil the data and present it in a clear plan that will positively impact the campaign.

How did you get started in digital marketing?

After studying media at Newcastle University I worked in the e-commerce design team at P&G.. It was great to be part of a prestigious firm working on well-known brands, but it just wasn’t the right fit for me personally. I made a promise to myself that I wanted to seek a new challenge and look for a role that would really use my skill-set and was a good cultural match. I applied for a few positions, and I knew instantly that Regital was the perfect fit for me.

What are good skills for your role?

Client’s rely on you to analyse data and information to discover insights that help them to make better and more strategic campaign decisions.. You need to spot behavioural patterns, and often that will involve innovative thinking to solve problems with an analytical mindset.

You also need to be adaptable as it can involve spinning lots of plates. Other than that, being reliable and personable with the ability to build and maintain relationships is important. A keen eye for detail, and an unnatural need to organise things is always useful. Generally just being nice, approachable, and keen to help people.

Describe yourself in three words

Proactive. Reliable. Outgoing.

being reliable and personable with the ability to build and maintain relationships is important

What are you into - tell us some of your interests?

I play netball every week in a league. I really enjoy that. It’s for fun, but it’s very competitive. I’m a foodie so I love to cook and try new recipes. I have my own pizza oven, which is brilliant. I also spent a lot of my childhood camping and by the sea, so there is nothing I love more than beach walks with my family and camping in the Lakes.

What’s your proudest moment?

I’d only been at Regital for a few months before Covid rocked everyone and everything. With hindsight, coming back from Furlough made me really determined to make my mark. After the second quarter I’d won employee of the quarter and received a promotion so I really felt I achieved what I wanted. I’m proud of that.

What’s the best thing about working here?

The people are amazing. That’s such an easy question to answer.

What’s your desert island disc?

Love Like This by Faith Evans

What’s the strangest food you’ve eaten?

I’ve eaten quite a few weird ice cream flavours. Olive Oil flavour was surprisingly good, and despite my trepidation I enjoyed Wasabi ice cream too. Blue Cheese ice cream was not good. It actually tasted worse than it sounds.

If YOU could change one thing about the world, it would be...?

Green transport for everyone. We need to rethink how society moves around. Public transport systems need an overhaul so they take us where we need to go, affordably and reliably. More focus on walking and cycling would make us all healthier and happier. I truly believe that. My cycle to work does wonders for my mental wellbeing!