Discussing DOOH with Mark Burton
Last year Mark Burton came on board in the newly created role of Business Director. The appointment helped strengthen the multi-channel programmatic approach given his…
CTV 2022: The revolution will be televised
Brits are ditching traditional linear TV at a faster rate than ever. Savvy marketers are hot on their heels, looking for new ways to deliver…
Where to find Wearable Wearers?
While we’re good at tongue-twisting headlines, what we’re even better at, is finding people who are in the market for wearable technology devices. More commonly…
Using Mobile Phone Data for Post-Pandemic Travel Campaigns
The travel industry has been hit harder than most recently. The pandemic has ripped through the sector. While still coming to terms with that, and…
CRM Analysis
Data led advertising Are you sat on a mountain of data? The death of the third party cookie in the next year or two means…
Using the Amazon DSP for programmatic display and video campaigns
Over the last few years Amazon’s demand side platform (DSP) has become an essential part of many digital advertising strategies. This year the platform saw…
How to use Telco Data to Profile a Retail Audience?
Retail customers have never lived in a more connected world, and they’ve never been more in need of that connection in order to shop. Online…
How to target the Home Mover audience
With between 40,000 – 50,000 people moving home each week in the UK, and with an average move-related spend of £6,000, targeting the home move…
Is weather targeting right for your next campaign?
Weather is one of the most universal factors in decision making. It affects almost everything. Where we go, what we wear, what we eat, what…
TikTok and programmatic marketing strategy
Brands should start planning TikTok into programmatic marketing strategy now. Since lockdown began, TikTok’s popularity has soared. While the platform is still evolving, it’s the…