Using Mobile Phone Data for Post-Pandemic Travel Campaigns
The travel industry has been hit harder than most recently. The pandemic has ripped through the sector. While still coming to terms with that, and…
The travel industry has been hit harder than most recently. The pandemic has ripped through the sector. While still coming to terms with that, and…
Data led advertising Are you sat on a mountain of data? The death of the third party cookie in the next year or two means…
Over the last few years Amazon’s demand side platform (DSP) has become an essential part of many digital advertising strategies. This year the platform saw…
Retail customers have never lived in a more connected world, and they’ve never been more in need of that connection in order to shop. Online…
With between 40,000 – 50,000 people moving home each week in the UK, and with an average move-related spend of £6,000, targeting the home move…
Weather is one of the most universal factors in decision making. It affects almost everything. Where we go, what we wear, what we eat, what…
Brands should start planning TikTok into programmatic marketing strategy now. Since lockdown began, TikTok’s popularity has soared. While the platform is still evolving, it’s the…
Your audience is being hit with marketing messages in the form of digital ads on a constant basis. Most of these are ignored. They don’t…
programmatic marketing for luxury brands In these uncertain times, luxury goods companies are amongst the hardest hit. Year-on-year sales for Q1 2020 are expected to…