Using Mobile Phone Data for Post-Pandemic Travel Campaigns
The travel industry has been hit harder than most recently. The pandemic has ripped through the sector. While still coming to terms with that, and…
CRM Analysis
Data led advertising Are you sat on a mountain of data? The death of the third party cookie in the next year or two means…
Using the Amazon DSP for programmatic display and video campaigns
Over the last few years Amazon’s demand side platform (DSP) has become an essential part of many digital advertising strategies. This year the platform saw…
How to use Telco Data to Profile a Retail Audience?
Retail customers have never lived in a more connected world, and they’ve never been more in need of that connection in order to shop. Online…
How to target the Home Mover audience
With between 40,000 – 50,000 people moving home each week in the UK, and with an average move-related spend of £6,000, targeting the home move…
Is weather targeting right for your next campaign?
Weather is one of the most universal factors in decision making. It affects almost everything. Where we go, what we wear, what we eat, what…
TikTok and programmatic marketing strategy
Brands should start planning TikTok into programmatic marketing strategy now. Since lockdown began, TikTok’s popularity has soared. While the platform is still evolving, it’s the…
Why invest in programmatic marketing?
Your audience is being hit with marketing messages in the form of digital ads on a constant basis. Most of these are ignored. They don’t…
How programmatic marketing can help luxury brands in challenging times
programmatic marketing for luxury brands In these uncertain times, luxury goods companies are amongst the hardest hit. Year-on-year sales for Q1 2020 are expected to…