Everyone in digital advertising seems to be talking about iOS14, but no one seems…
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This is the place to find out about all things programmatic marketing, how the sector is evolving, our musings and life at Regital.
OUR THOUGHTS.
Using the Amazon DSP for programmatic display and video campaigns
Over the last few years Amazon’s demand side platform (DSP) has become an essential…
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Be Sound. Support Local. Shop Indie.
This year has been outright challenging for all of us. Arguably more so for…
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How to use Telco Data to Profile a Retail Audience?
Retail customers have never lived in a more connected world, and they’ve never been…
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Programmatic Pioneers Conference
Programmatic Pioneers Conference Our partners from Skyrise Intelligence took part in the Programmatic Pioneers…
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How to target the Home Mover audience
With between 40,000 – 50,000 people moving home each week in the UK, and…
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Is weather targeting right for your next campaign?
Weather is one of the most universal factors in decision making. It affects almost…
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TikTok and programmatic marketing strategy
Brands should start planning TikTok into programmatic marketing strategy now. Since lockdown began, TikTok’s…
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